BRANDING / IDENTITY
Mirrorball commissioned Visualadvice to create the identity of their new sister company called MoreHuman. This company focuses on creating strategies and communication plans for brands to engage with their customers on an emotional level. Through a panels of experts such as psychologist and anthropologist they study the behaviours of
the target consumers. The concept of this identity was through a visual language to express the mixture of science and human emotions. The result was an elegant and sophisticated branding that enable this new company to project to potential customers a feeling of establishment.