PIMP MY DRIVE
Mini commissioned Auditoire to create a roadshow across the French market to showcase the new version of the Mini Cooper. Visualadvice collaborated with Auditoire in the creation of the concept and art direction of the event. The concept was to create a system what would be easily deployable
in different locations and to give a memorable experience worth sharing to potential buyers. The idea of the event was to bring those costumers to a racing track and make them experience the powerful engine of the car. All of this within a stylish Mini branded environment.