MICROSOFT XBOX KINECT
Cirque du Soleil invited Moment Factory to create visual content for a massive production they designed for the Los Angeles launch of Microsoft’s Kinect gaming platform. Visual Advice collaborated with Moment Factory and together, our challenge was to offer roughly 3,000 guests at the launch an immersive multimedia and live performance demonstration of how the
platform works. To do this, we set our sights on extending the platform’s fantasy world into real life, bathing the interior of LA’s Galen Center in a lush, tropical paradise. The gaming platform was brought to life, inviting everyone to become a player by interacting with the environment.