Calamar commissioned Dan Pearlman in collaboration with Visualadvice to create their Spring & Summer Catalog. The concept was to feel the colours of Barcelona – readers were inspired to start dressing for summer just by looking at the vibrant colours of the cover. Barcelona’s dynamic outlook on life is the driving force behind the look of fashion brand Calamar’s Catalog. We drew its inspiration from the German label’s new collection,
which is based on the vibrant colours of this buzzing city. A backdrop of diverse urban habitats promise relaxation and adventure. The lavishly designed catalogue conveys an outlook on life poised between urban Vida loca and a casual lifestyle, inviting readers not only to discover Calamar’s new designs but also to wander through the Spanish metropolis.