BIKINI BERLIN commissioned Dan Pearlman in collaboration with Visualavice to completely revamped its communications content & strategy. All concepts followed the central theme “Host of creativity” and enforced the idea of curated shopping. The plan we created was to launch a series
of events one for each season to attract a bigger foot fall from Berliners and tourists. Each event put forward five core themes (creativity, music, film, food, fashion). We revamped was on a multitude of touch points, from outdoor media to web campaign and in store communication.